Bus and Motor Coach Library

Marketing & Sales

Religious Travel
Adventure Travel
Keeping up Appearances - The Value of a Uniformed Driver
Marketing to the Travel Related Sectors of the Bus Industry
Marketing Your Services to the Military - Part 1
Marketing Your Services to the Military - Part 2
Partnering for Success-The NTA
The Art Of Sales Promotion
The Basic Tenets of Marketing
The Changing Face of Consumers
The Concept of Strategic Planning
The Global Village
The Importance of Customer Service
The Importance of Exterior Bus Graphics
The Name of the Game is Visibility
The Value of Networking
Understanding the Boomer Generation - Part 1
Understanding the Boomer Generation-Part 2
Understanding the Boomer Generation- Part 3
"What's in a Name!"